2 hours

Sales and Marketing Director - Pines at Bluffton

WindRiver Companies
Bluffton, SC 29910


WindRiver Management Company


JOB DESCRIPTION



Job Title: Sales and Marketing Director FLSA Status: Exempt


Department: Marketing (Assisted Living/Memory Care)


 


Date Updated: September 14, 2020


 


CORE VALUES



Natural; inherent to our organization



  1. Proactive and Gritty We have perseverance and passion to accomplish long-term goals. Although intense when needed, our real strength comes from our stamina.

  2. Flexibility We are here to serve with custom-tailored solutions. We are proud to represent a diverse group of clients.

  3. Radically Candid Saying what we think with caring intentions helps identify and solve issues quickly. Debate, decide, commit, and execute with excellence.



 


SUMMARY



Through the combination of marketing and sales efforts, the Sales and Marketing Director is responsible for generating and managing leads to qualify prospects and move them through the admission process for the purpose of achieving budgeted occupancy targets. With assistance, develop the propertys marketing, public relations and advertising programs to develop a growing base of referral sources, and to promote the programs provided by


the property. Maintain a thorough knowledge of the propertys product and services to effectively and accurately represent the property to referral sources and prospects by spending the majority of the workweek marketing and selling outside of the community. Maintain a working knowledge of the local market trends and competitors to assist in development of sales and marketing strategies and action plans.


Reports to: Executive Director.


.


 


 


ESSENTIAL FUNCTIONS, DUTIES AND RESPONSIBILITIES



The essential duties and responsibilities described below are representative of those an employee encounters while performing the basic functions of the position. While every effort has been made to identify the essential functions of the position, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is an essential function of the position. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions of the position.


 



  1. Develop an organized marketing and sales approach to effectively move prospects through the sales process to achieve budgeted occupancy targets.

  2. Responsible for maintaining budgeted occupancy by both generating the number of qualified inquiries, referrals, tours and then effectively closing the sale.

  3. Utilizing sales methods, achieve targeted closing ratios through effective information gathering and presenting valid value-based options that make sense to the client.

  4. Receive and/or respond to all incoming calls for inquiries. Follow-up with the inquiries via effective telephone calls, cards/letters, mailing of marketing information and other means in an effort to meet budgeted occupancy. Enter all available information in CRM database.



 



  1. Keep referral, mailing list and customer information up-to-date.

  2. Identify, build and develop an effective network of community and professional sources for potential resident referrals and establish relationships that assure continuing opportunities for the property through spending the majority of the workweek out of the property engaged in these activities.

  3. Achieve and maintain required number of marketing contacts per week. Maintain outside referral database of qualified contacts.

  4. Schedule with a multidisciplinary team, pre-admission assessments to ensure continuity of care

  5. Provide objective and factual information to health care providers, wellness staff, Executive Director families, and residents about the communitys strengths and limitations

  6. Include all discovery information related to prospects, residents, and families and document in business related systems in a factual and objective manner including but not limited to customer relationship database, meetings (virtual, by phone, or in person), and communication.

  7. Present the communitys services to all interested parties consistent with disclosure statements, residency agreements, procedures, and approved advertising material

  8. Develop active referral base within the community by making personal visits and sponsoring networking functions at the property. Accurately represent the community, its services and pricing structure in all interactions.

  9. Monitor condition of all model rooms and respite rooms daily. Ensure that all rooms are ready for tour activity. In conjunction with Executive Director, furnish, decorate and appoint model and respite rooms.

  10. Conduct morning walk-through of community to ensure readiness for property tours. Ensure all common areas needing attention are addressed at the beginning of each day, prior to any tour activity.

  11. Complete the marketing report weekly and provide completed report to the Executive Director.

  12. Meet with the Executive Director daily to report on census, admissions, discharges, transfers, deposits, inquiries, and tours. Maintain model room, respite room and rent-ready room availability list.

  13. Attend all appropriate networking functions in the area.

  14. Ensure CRM is up-to-date and accurate. Complete input of all required information (leads and activity) timely and accurately.

  15. Ability to measure success rates of referral contacts by establishing systems for tracking referral sources and requests for information by callers and walk-in visitors.

  16. Assist with the processing of all required information necessary to complete a successful move-in, as requested.

  17. Work with the Executive Director, Regional team to establish a creative marketing and advertising plan for the property, seek advertising resources, and coordinate public relations efforts.

  18. Be available for sales presentations/tours at all times during the day/weekends if needed and assigned by the Executive Director

  19. Develop and complete a Competitive Market Analysis at least twice a year or as directed to do so by the Executive Director.

  20. At the direction of the Executive Director, collaborate with the Regional team to develop brochures, public service announcements and other promotional advertising for local and regional audiences.

  21. Participate in daily Stand-Up meetings to communicate key issues within the department, as required by Executive Director.

  22. Perform day-to-day clerical work connected with the position.

  23. Ensure knowledge base remains current regarding aging, assisted living and dementia-specific care through continuing education.

  24. Assist with the setting-up and tearing down of special events.

  25. Practice proper infection control standards

  26. Encourage teamwork through cooperative interactions with co-workers and other departments.

  27. Support a positive and professional image through actions and dress.

  28. Maintain a safe and secure environment for all staff, residents and guests, following established safety standards.

  29. Perform other duties consistent with position as assigned by the Executive Director.



 


MINIMUM QUALIFICATIONS



 


Education: Bachelors degree in communications, public relations, marketing, related field, or equivalent experience preferred.


Experience: Minimum of two years experience working in long-term care industry, preferred. Possess knowledge of health care terminology and memory care related disorders


Mathematical Skills: Ability to perform calculations needed for tracking referrals, preparing reports and completing admissions documents.


Reasoning Skills: Understand complex issues and ability to make decisions and prioritize requirements of the job. Oral/Written Communication Skills: Demonstrates exceptional communications skills, both verbally and written in dealing with referral sources, residents, family members and co-workers. Speaks confidently and effectively in


front of groups


Equipment Used: Be proficient in basic office equipment (including a personal computer, applications, CRM) for the purpose of accomplishing and maintaining a high level of job performance.


Physical Effort: Be mobile and able to perform physical requirements of the job. Be able to spend the majority of the workday/workweek out of the community marketing and selling. Good physical health verified by a health screening, including a chest x-ray or an intradermal test result not more than 6 months prior or seven (7) days after employment.


Personal Characteristics: Ability to show sincere compassion towards older adults. Demonstrates genuine concern for the physical and emotional needs of older people and their families. Displays a team spirit in performance of daily duties. Possesses good character and displays personal integrity


Working Conditions: Well-lighted office with appropriate ventilation and temperature levels. Will be working in and out of the community on a regular basis.


Other (As required by Title 22): Employee must pass a criminal record clearance prior to beginning work in the community.


JOB RELATIONSHIPS



 














Supervises:


N/A


Supervised by:


Executive Director



 


PHYSICAL AND MENTAL REQUIREMENTS


 




































































N/A = Not required in this position


O = Occasional: Performed or encountered 1% to 33% of work time             F = Frequent: Performed or encountered 34% to 66% of work time               C = Constant: Performed or encountered 67% to 100% of work time


 


 


N/A


 


 


O


 


 


F


 


 


C


Supervision/ Managing


Supervising


X


 


 


 


Managing


X


 


 


 


Work Setting


Sitting for long periods


 


X


 


 


Operating standard office machines


 


 


 


  X


Operating computer


 


 


 


  X


Moving freely about property


 


 


X


 


Answering/using telephones


 


 


 


  X



 

























































































































































































































































































N/A = Not required in this position


O = Occasional: Performed or encountered 1% to 33% of work time      F = Frequent: Performed or encountered 34% to 66% of work time              C = Constant: Performed or encountered 67% to 100% of work time


 


 


N/A


 


 


O


 


 


F


 


 


C


Resident Care


 


Pushing wheelchair


 


X


 


 


Turning residents


X


 


 


 


Helping residents walk


 


X


 


 


Lifting residents


X


 


 


 


Helping residents sit up


 


X


 


 


Mobility


 


Walking


 


 


X


 


Standing


 


 


X


 


Bending


 


X


 


 


Climbing


 


X


 


 


Crawling


 


 X


 


 


Visual Requirements


Overall vision


 


 


 


X


Color perceptions


 


 


X


 


Depth perceptions


 


 


X


 


Reading/close up work


 


 


 


X


Field of vision/peripheral


 


 


 


X


Dexterity


Handling


 


 


 


X


Reaching


 


 


 


X


Grasping


 


 


 


X


Fingering


 


 


 


X


Feeling


 


 


 


X


Hearing/Talking


Hearing normal speech


 


 


 


X


Hearing on the telephone


 


 


 


X


Hearing faint sounds


 


 


  X


 


Talking in person


 


 


 


X


Talking on the telephone


 


 


 


X


Calculating/Interpreting


 


Calculating


 


 


  X


 


Comparing


 


 


X


 


Editing


 


 


X


 


Evaluating


 


 


 


X


Interpreting


 


 


 


X


Organizing/Planning


Organizing


 


 


 


  X


Consulting


 


 


 


  X


Analyzing


 


 


X


 


Planning


 


 


 


  X


Designing


 


 


X


 



 

 























































































































































N/A = Not required in this position


O = Occasional: Performed or encountered 1% to 33% of work time      F = Frequent: Performed or encountered 34% to 66% of work time              C = Constant: Performed or encountered 67% to 100% of work time


 


 


N/A


 


 


O


 


 


F


 


 


C


Documenting/Implementing


Documenting


 


 


 


  X


Specifying


 


 


 


  X


Coordinating


 


 


 


  X


Implementing


 


 


 


  X


Presenting


 


 


 


  X


Emotional/Psychological Factors - Exposure To


Stressful situations


 


 


  X


 


Trauma, grief, death


 


 


  X


 


Public contact


 


 


 


X


Decision making


 


 


X


 


Concentration


 


 


 


X


Environmental Conditions


Noise


 


 X


 


 


Dirt, dust, smoke, fumes


 


  X


 


 


Cold, heat (indoors)


 


 


X


 


Cold, heat (outdoors)


 


 


X


 


Additional Requirements to The Position (List)


Compliance with the Propertys Exposure Control Plan


 


 


 


X


Compliance with the Propertys Blood Borne Pathogens Standard


 


 


 


X


Compliance with the Property and Departments safety and emergency procedures.


 


 


 


X


Responsible for resolving, reporting, and anticipating potentially hazardous conditions.


 


 


 


X



 


 



 

Categories

Posted: 2021-06-23 Expires: 2021-07-23

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Sales and Marketing Director - Pines at Bluffton

WindRiver Companies
Bluffton, SC 29910

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